Project Description

Challenge

A sector with little affluence and a lot of potential to exploit, we had to bring traffic to sales rooms.

Strategy

We exploited the nature that surrounded the project, so that those people who were looking for peace and tranquility in an urban area, would find it.

Approach

A slogan that summarized everything that the project conveyed.

The Process

One sentence is all you need…

1. Short and simple.

If we had tried to use “Surrounded by a natural forest of 3 hectares” instead of “Let yourself be carried away by your nature”, it is possible that the balance point would never have been met.

2. We were consistent.

We ensured that Botswana’s slogans complemented their existing logo, project name and projected image.

3. We focused on what made it different.

We found out what the unique selling proposition was and used it.

4. We made it infinite.

When we knew we had a project of this magnitude in front of us, we had to create a slogan that would last over time.

Gallery

Let yourself be carried away by your nature