The university came to us with a great challenge, to design a socialization and socialization campaign about its new extension, aimed at both students and neighbors of the sector.

Design a concept that reaches out in a friendly way to both students and neighbours, in a positive way, always showing the future benefits.

To start we brainstormed with the entire creative team, defined the concept to work and then began to develop all the graphic part, we consider important to include in it, all the people involved (students, passersby, neighbors) and thus achieve closeness and connection.