Nuestro Trabajo | Apunto Group | Wall | Agencia de publicidad en Medellín

Challenge

Once we entered the project we understood that there was a segment in the market that was being wasted and that the product had all the qualities to take advantage of it. How to create a new project for a younger segment?

Strategy

We flipped the cake 180 degrees, and set about the task of creating a new campaign concept.

Approach

We created a campaign concept, reinforced it with a youthful logo aimed at the target, and designed visually appealing pieces.

The Process

A 180-degree change.

1. We look for the audience

Designing a logo is not only about creating an attractive visual image. Our main objective was to build a brand. We also create communication channels between the company and its target audience.

2. We immerse ourselves in the brand.

Before sketching logos, we spend time gathering information about the client: who they are, what they do, how they work and what their target market is.

3. Save all the sketches.

We present a series of sketches for a single project. Even if we were able to identify in advance which sketch to develop, we set about the task of making several.