Project Description

Challenge

Once we entered the project we understood that there was a segment in the market that was being wasted and that the product had all the qualities to take advantage of it. How to create a new project for a younger segment?

Strategy

We flipped the cake 180 degrees, and set about the task of creating a new campaign concept.

Approach

We created a campaign concept, reinforced it with a youthful logo aimed at the target, and designed visually appealing pieces.

The Process

A 180-degree change.

Gallery

LIVE URBAN